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The Brand Adoption Process Assignment Solution
The Brand Adoption Process Assignment
Table of Contents
Order ID# 45178248544XXTG457 Plagiarism Level: 0-0.5% Writer Classification: PhD competent Style: APA/MLA/Harvard/Chicago Delivery: Minimum 3 Hours Revision: Permitted Sources: 4-6 Course Level: Masters/University College Guarantee Status: 96-99% Instructions
The Brand Adoption Process Assignment
1.
List and explain the steps in the Brand Adoption Process.
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2.
Explain the reasons why a product might need to be re-positioned. Provide an example for each.
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The Brand Adoption Process Assignment
3.
Explain how Marketing Communications is different from Marketing. What is Integrated Marketing Communications?
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4.
Explain the difference between brand equity, brand awareness, and brand image. Choose one product and explain how each of the terms relate to that brand.
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The Brand Adoption Process Assignment
5.
Explain the four main ways marketing communication professionals use to determine a target market.
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6.
What is customer relationship management (CRM) and how is database marketing used to enhance CRM?
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The Brand Adoption Process Assignment
7.
Explain the six steps in the Hierarchy of Effects Model. The Brand Adoption Process Assignment
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8.
What are the three ways to determine a marketing communications budget? Explain each method.
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The Brand Adoption Process Assignment
9.
Explain the four components to a SWOT analysis and provide an example of each.
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10.
Explain the use of SMART goals in a Marketing Communications Plan. Provide an example of a SMART goal.
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The Brand Adoption Process Assignment
RUBRIC
Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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The Brand Adoption Process Assignment
