Creating a Quality Marketplace Discussion

Creating a Quality Marketplace Discussion

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Creating a Quality Marketplace Discussion

Most of us look at a great marketplace by way of tuning up our client representatives with etiquette and supplying a pleasant location for transacting marketplace negotiations. While these have been standard requirements for training and setting, emotional intelligence competency pushes us to go farther in examining the advantages and cons of staff relationships, surroundings and the influence of these dynamics on the marketplace engagement. Additionally, the issue arises whether you have equipped your marketing professionals with the basics on stress awareness with regard to the customer walking through the door, and how to change tone of voice, pace of engagement, and range of choices to accommodate-and calm-stress.

These sorts of awareness’s and behaviors produce value-added service. Given that the best shopping experience or negotiation is one that is largely stress free (unless we are trying to defeat an opponent!), we want to be aware first of the tension entering through the door. Granted, we cannot assume blame for yesterday’s hurricane that leaves today’s client upset and disappointed with alternatives.

I feel it’s vital to acknowledge, though, that on another given day he or she may be lot more satisfied or easier to content with the alternatives offered. We can analyze for this form of tension and limit the transaction to calm the stress in the trade. Such behavior necessitates that we be on the alert, that we not hold above service to the customer the requirement that the client address us in a specific way. It demands a degree of depersonalization, yet being approachable.

The backdrop for our marketers and the transaction with the client might also induce tranquility. Getting to grasp a few fundamental characteristics of environmental psychology might assist in appraising the marketplace for the proper area for a transaction with a customer who could benefit from soothing. A window gazing out on nature is likely to be useful.

Temperature may effect comfort, as well as how much distraction or interruption is going on. Visual or auditory distractions like televisions, active monitors or stereos can split and dominate nuanced attention, and impair focus and concentration, all of which can diminish stress headroom. Choice of visuals and sounds that increase relaxing, concentration and

attention are generally ideal. Light can also be examined and altered as a relaxing approach. As an alternative, we presumably already pose the question, “are you comfortable?” More focused questioning may pull out calming preferences, relaxing our customers into better spirits for mutually productive discussions.

 

I genuinely think that if you have a manufacturing, production or delivery team at the back of the house, or any other service focused team, and they are functioning at a notably stressed level, their interpersonal contacts with the marketing and customer service employees might be poorer in quality. The unspoken necessity for your customer service employees to

absorb the burden of the back of house workers can generate stress-based distractions for your customer service providers, and degrade the quality of the marketplace. Resonant stress is a name I use for this experience, and while we prefer to react with the concept that another person’s stress is his own problem, improving the marketplace and customer service

exchanges helps the organization. Assessing the workplace and exercising choices for coping with this potential might have long term effects for customer loyalty, satisfaction, and word of mouth advertising.

De-Stressing the Workplace: A Guide for Service, Blue, and White-Collar Workers is now available. [http://diamondpointcoaching.com/thebook/] [http://diamondpointcoaching.com/thebook/] [http://diamondpointcoaching.com/thebook/] [http://d .aspx]

David M. Hoza worked in the service sector for 26 years, including 10 years as a manager in the restaurant and hospitality industry in an international ski/tourist destination town. He has also owned and maintained a firm in the service industry. Dave has been advising and presenting to organizations since 2005, with a focus on organizational connections and stress awareness and management.

Creating a Quality Marketplace Discussion

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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