Fortune 500 Company Walmart Discussion Paper

Fortune 500 Company Walmart Discussion Paper

Table of Contents

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Fortune 500 Company Walmart Discussion Paper

Homework Project # 1

“Your” Fortune 500 Company

Your assignment is to dive into the company you have chosen to follow. This is your first step toward becoming an authority on the organization. Use multiple sources to begin to learn more about your organization. DO NOT cut-and-paste sections of text from the company’s website. Unless cited, of course, all writing MUST BE your own.

Tell us the following:

1. Write a one-paragraph summary of the company in your own words.
2. Present ten important facts about the company (bulleted).
3. What is the company’s current share price? Summarize the company’s financial performance for the last quarter.
4. Who is the CEO? Who is the CCO (or whomever appears to be the senior public relations/communications executive)?
5. Visit the company’s online press center. (Might be referred to as “media center” or “press center” or “news” or something else.) Share your impressions of the site in two thoughtful paragraphs.
6. In two paragraphs summarize a major challenge or opportunity facing

your corporation.

7. List the sources you’ve consulted to gather this information.

Homework Project # 2

Engaging Gen Z Employees – Three pages total (single-spaced)

The link between genuine employee engagement and high performing corporations seems obvious. Yet, achieving sustained employee engagement is much more difficult (and rare) than it might seem on the surface. Countless articles have been written about the importance and challenges of engaging your generation of employees – the so called “Gen Z.”

Part One: Start this assignment by identifying three thoughtful articles that address this challenge. Cite them. Summarize, in your own words, what you consider to be the five most important best practices for corporations seeking to genuinely engage Gen Z employees. Develop and express your best practices in your own words. (Don’t just “parrot” what others have written/said.)

Part Two: Next, compare “your” Fortune 500 Company against the five best practices you identified. How does the company appear to measure-up against your standards? Summarize what they do/believe that appears to generate genuine employee engagement (cite several examples) and what it appears they should do differently.

Part Three: Pick one company – other than “yours” – that does an exceptional job engaging Gen Z employees and summarize what we should learn from them.

Part Four: Assume you are the CEO of “your” company and you are planning a major campaign to attract and retain the best and brightest Gen Z employees. Surprisingly, several members of your board have reacted very negatively to early reports of the initiative. They are worried that you plan to “coddle these kids” rather than demanding they “perform or else go work somewhere else.” Write a short memo to the board that sets them straight.

Fortune 500 Company Walmart Discussion Paper

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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