Marketing of Hewlett Packard Company Presentation

Marketing of Hewlett Packard Company Presentation

Table of Contents

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Instructions

Marketing of Hewlett Packard Company Presentation

Introduction

The textbook describes marketing planning as the systematic process of assessing marketing opportunities and resources, determining marketing objectives, defining marketing strategies, and establishing guidelines for implementation and control of the marketing program. The outcome of planning is a written

document that outlines the activities and objectives necessary to implement marketing strategies successfully – a marketing plan. The marketing plan provides a framework to stimulate thinking and provide strategic direction.

The objective of this individual or group task is to develop a new marketing plan for a product or service of a given U.S. brand. It will be a company that is easy to research, one that has been written about regularly in marketing magazines or one that students have access to the information via the world wide web.

No direct contact is allowed with organizations unless students have a prior personal or professional relationship. All research should otherwise be desk research or observation. After researching a brand review the products and services being sold.

Section #4

Marketing of Hewlett Packard Company Presentation

In one-page, provide an executive summary of the marketing plan.

SUBMIT A 5 – 7- MINUTE NARRATED POWERPOINT.

Vision Sneakers Cleaning Company Presentation Essay Paper

This is a business plan presentation that our group made up. I am going to present the part of the company description and business introduction.

Marketing of Hewlett Packard Company Presentation

We planned to have a company that offers a mobile app for sneaker cleaning service. People can order online, choosing the date and the time to drop or pick up their sneakers for cleaning. They could also order someone to pick up the dirty sneakers at the door and deliver them back when finished cleaning. The app works the same as UBER, connecting the sneaker cleaning stores or individuals offering this service (like drivers on UBER) and the customers (like passengers).

Please be detailed and innovative. You could look up some information online about sneaker cleaning related services.

Marketing of Hewlett Packard Company Presentation

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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