IMC and Promotion in Different Countries Discussion and Responses Solution

IMC and Promotion in Different Countries Discussion and Responses

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IMC and Promotion in Different Countries Discussion and Responses

First, regarding IMC and promotion. Google/YouTube at least THREE commercials from outside the U.S.A., meaning the advertisement was targeting another country, not necessarily a product manufactured abroad. What are some of the differences you noticed in the commercials from advertising in the U.S.A. (if

any)? NOTE: there a hundreds of “humorous commercials” including the key words in your search (international, from abroad, overseas, foreign, European, Asian, Chinese, Korean, British, German, etc., etc.)

NOTE: answers for the two questions below do NOT have be international/global given not everyone has traveled or lived abroad for such.

What has been a good experience you’ve had with personal selling?

What has been a bad experience you’ve had with personal selling?

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.IMC and Promotion in Different Countries Discussion and Responses

I also need a 1 paragraph (5-6 sentences) response to the following posts:

Dymons post

The first commercial I watched was a Coca Cola commercial. The YouTube video I watched combined three of the same commercials for Coca Cola. Only each included people that represent the country which they were advertising too. It was interesting to see how the commercial was exactly the same for each

country with the same lines and acting being done. The only difference in these commercials was there were different actors. Overall, this commercial had the same concept it was trying to market which was that Coca Cola will quench your thirst in hot weather and people should buy it

basically.https://www.youtube.com/watch?v=7h8vS0TTmlo (Links to an external site.)

The next commercials I watched were McDonald’s commercials on YouTube that combined how they marketed in various countries. The first country was the United States and they pushed a nice full burger. The next country’s advertisement was for Taiwan and they were marketing their McCafe drinks

encouraging people to warm up their conversations. The next country’s McDonald’s commercial was for Saudi Arabia and the kid in the video was eager to eat his meal, but was nudged by an elder to wait for the eldest member at the table to take his first bite before they could all start eating. It was interesting to

see how this commercial incorporated the culture and tradition of the country.

https://www.youtube.com/watch?v=pMLrVP_E-jA (Links to an external site.)

IMC and Promotion in Different Countries Discussion and Responses

The final commercial I watched was a Nike commercial. It was empowering women all over and the things that women can, will, and have accomplished. It showed how the best day is people getting up and doing things to make a better tomorrow. It marketed their shoes by saying things like “tomorrow very early

someone will go on her first ever run. Right after, Shelly-Ann will run the 100 in under 10 seconds. By lunchtime a shoe will grow from a seed.” This commercial jumped all over the place, but it was all relevant and meshed well together. They even brought up mental health for athletes which was powerful because

in sports sometimes athletes mental health gets looked over.

https://www.youtube.com/watch?v=Rm_aiDpkGmQ (Links to an external site.)

IMC and Promotion in Different Countries Discussion and Responses

A good experience I’ve had with personal selling is when I host fitness challenges. Every so often I will host month long fitness challenges and they do pretty well. The last one I hosted I was able to have 50 plus participants join in. It was a great experience overall. I feel like I was able to gain so many people

because my marketing was on point with it. Also, I was able to have guest instructors join in and do their thing on certain days of the month. I feel like this was a good personal selling experience overall because I planned effectively and executed the plan in various ways while also being willing to be flexible with

anything that may have come up. Even making sure all of my content was together and ready to post on the right days and ahead of time.

A bad experience I’ve had with personal selling is for last minute events I come up with. In the summer when it’s nice out sometimes I’ll come up with impromptu yoga or fitness classes to host. That doesn’t always work out because it doesn’t necessarily give time for people to clear their schedules to plan to

come or people are usually on vacation during the summer. I also don’t have enough time to effectively market and get the word out, so those impromptu class numbers are usually low. It’s fine, but it brought the realization to me that I need to effectively plan, and market any events that I want to do if I want to

experience success with them. I clearly can do it because I’ve done it before.

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.IMC and Promotion in Different Countries Discussion and Responses

Lama’s post

With Ramadan coming up, I want to share this video to show how different this McDonald’s ad is from the rest of their commercials. Usually, McDonald’s focuses on their products and make it look appetizing, but they can’t do that when a lot of their consumers are fasting in this period. So, in this video, we see McDonald’s sharing the spirit of Ramadan by making its availability 24/7 because most Muslims fasting won’t be able to get McDonald’s in their normal operating times. It also shows the journey and struggle of working and fasting at the same time, but also sharing a McDonald’s meal together.

(4) McDonald’s Ramadan – Full Length – YouTube (Links to an external site.)

In this ad, we see a small girl being picked on by older kids. However, with colgate, it gives her the inner strength that is reflected in her smile. This ad definitely stuck to Colgate’s original moto “the power of a smile”, but the difference I see between this Hindi ad and the U.S. ad is the bullies in the ad.  In the U.S.

one, there weren’t any bullies, just a shy kid trying to find the courage to smile and make friends. In the Hindi ad, it shows that smiling is contagious that can be rubbed off on bullies too.

(4) Colgate Strong Teeth – School (Hindi) – YouTube (Links to an external site.)

(4) The Power of a Smile | Colgate ® – YouTube (Links to an external site.)

Snickers ads are always humorous and fun to watch, the person going berserk and eating a bite of snickers to calm down is always a classic. The snickers ad (Arab version) has also the same style and flow but a bit more exaggerated. You can see the person who’s supposed to go berserk is a joker. In Arab culture, those who go berserk are considered to be mad or insane like the joker. That’s when they say: “whenever you’re hungry, you go crazy.” I see both videos to be funny, but the Arab one specifically is found more humorous in Arab culture than the American version.

(4) Snickers® Joker Arabic Commercial – YouTube (Links to an external site.)

https://www.youtube.com/watch?v=3UO2A2p-19A&feature=youtu.be (Links to an external site.)

A good experience with personal selling is usually with restaurants for me. Whenever I try out a new restaurant, I’m unfamiliar with, I ask for the staff to recommend me their best dishes, and they never disappoint. They also take their time and patience to describe each dish for me that I find it very helpful. Most

likely, I start becoming a regular at their place eventually. I think personal selling is best paired with hospitality for full effectiveness of service quality.

A bad experience with personal selling is usually at local clothing stores. I like to just look around and see if there’s anything cute and move on to the next store. However, with local stores, you will be sitting there for at least an hour before you can leave empty handed. They think they can try to convince me to

purchase something from their store like it’s a car dealership, but it’s just annoying to try on different outfits handpicked by them, not even myself. If you try to leave they start pleading you to stay and reconsider some of those outfits. I know a lot of buyers might feel pressured by these sellers and it usually works

out for them, but I think they strategy is manipulative and excessive.

IMC and Promotion in Different Countries Discussion and Responses

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