Health and Medical Customer Satisfaction and Retention Strategies Report

Health and Medical Customer Satisfaction and Retention Strategies Report

Table of Contents

Order ID# 45178248544XXTG457	Plagiarism Level: 0-0.5%	Writer Classification: PhD competent
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Sources: 4-6	Course Level: Masters/University College	Guarantee Status: 96-99%

Instructions

Health and Medical Customer Satisfaction and Retention Strategies Report

Explain customer satisfaction and retention strategies.

Scenario

You have been asked by management of a four-star hotel to lead a project team whose focus will be defining the customer’s experience and develop tools to measure customer service satisfaction. You have also been tasked with developing a Customer Loyalty Reward program that is easily managed and supports the goals of the hotel.

Instructions

You have been asked by leadership to research information on customer service and retention to create a report that will include the following points:

Define how the customer’s experience of the hotel impacts retention strategies.

Create three questions for a customer comment card that the customer will complete that convey their service experience.

Explain why these three questions are important to collecting customer satisfaction feedback.

Discuss the importance of a Customer Loyalty Rewards program.

What key points should be included in the brochure that supports the hotel’s goals for customer satisfaction support and retention strategy?

Health and Medical Customer Satisfaction and Retention Strategies Report

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Health and Medical Customer Satisfaction and Retention Strategies Report

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