Social Marketing Campaign Paper Essay Project

Social Marketing Campaign Paper Essay Project

Table of Contents

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Instructions

Social Marketing Campaign Paper Essay Project

 

In this learning activity you will find and analyze a social marketing campaign for one of the following issues: HIV, Aids, Cardiovascular disease, arthritis or cancer. Describe and evaluate the campaign you have selected. Is this

social marketing campaign effective, in your estimation? Why or why not? How does the campaign address the psychological issues related to the diagnosis and treatment of each disease?

 

Step. 1: Identify a social marketing campaign representing one of the health conditions above. What made you select this campaign? Be sure to attach a screen shot or link for me to access along with web address so I can look

further at the campaign. 10 points

Step 2: For the campaign that you cover address the following:

Social Marketing Campaign Paper Essay Project

Who is the audience this campaign is targeting?

Social Marketing Campaign Paper Essay Project

Does the campaign do an effective job in defining the health condition or explaining what it is?

Social Marketing Campaign Paper Essay Project e campaign address the psychological issues related to the diagnosis and treatment of each disease? If so, how? If not, propose a way that they could have addressed this important issue. 40 pts

Social Marketing Campaign Paper Essay Project

Step 3: Personal reaction to the campaign. Do you think the campaign is effective in promoting health change? How could it do a better job? 10 points

60 points, APA style paper. This paper should be 3-5 pages. Be sure to cite your sources in the body of the paper and in a reference page. Feel free to use the resources below or search for your own campaign.

Social Marketing Campaign Paper Essay Project

RESOURCES:

 

CDC campaigns (Links to an external site.)A collection of current social marketing campaigns on the CDC website.

 

National Prevention Information Network (Links to an external site.)Website featuring many social marketing campaigns relating to HIV and AIDS.

 

5 effective public health social media campaigns (Links to an external site.) Website highlights some recent social media campaigns.

 

Social Marketing Campaign Paper Essay Project

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Social Marketing Campaign Paper Essay Project

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