McMaster Customer Centered Job Mapping Discussion Solution

McMaster Customer Centered Job Mapping Discussion

Table of Contents

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Instructions

McMaster Customer Centered Job Mapping Discussion

I’m working on a business question and need guidance to help me learn.

Take a look at this resource for a little inspiration.

Use the Customer Centered Job Mapping table located in your On-Innovation book on pages 46-47. Thinking about your client’s customers (this is the client you picked the first week of the term), how can you innovate at each stage of the customer job process? This may be difficult, so you will need to be creative. Note that some of your innovations may not fit

within your client’s existing business model or concept. Perhaps your innovation would fit better as a new business. That’s okay. The point of the exercise is to think about products/services needs from the perspective of your client’s customers. If you are having difficulty thinking through this, please contact me This may also provide additional insight into

completing the Customer-Centered Job Map, which is also commonly referred to as a Customer-Centered Innovation Map.

You can use his spreadsheet to complete the job map, or you can complete it a Word document if you follow the same general outline. Remember to include the following if you do not use the provided outline:

Your client names

McMaster Customer Centered Job Mapping Discussion

The customer job you are innovating for

Each stage of the customer job…define the job and describe your innovation

Finally, in a separate document, briefly describe what you learned through completing this Customer-Centered Job Mapping exercise. How can customer-centered job mapping be used within the Design Thinking process?

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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