BUS 615 Random Walk Shoes eBusiness Essay Solution

BUS 615 Random Walk Shoes eBusiness Essay

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BUS 615 Random Walk Shoes eBusiness Essay

– Random Walk Shoes

Amy Lawrence, the owner of Random Walk Shoes, has asked you to help her as she launches her company’s first Web site. In college, Amy was a business major with an artistic bent. She helped to pay her way through college by decorating sneakers with her hand-painted designs. Her business grew through word of mouth and through her participation in crafts fairs. By the time she earned her degree, Amy was running a successful business from her dorm room.

Amy expanded her sales efforts to include crafts fairs in nearby towns. She hired two college students to work for her, and she convinced several area gifts shops to stock samples of her merchandise. The gift shops were not an ideal retail outlet for her products, however, since most people who want to buy decorated sneakers want to choose specific designs or have special designs created just for them. Customers also want to choose the specific shoes on which the design is placed. One of Amy’s student workers suggested that she consider selling her products on the Web.

Realizing that the Web would give Random Walk Shoes a chance to reach a much wider audience and would allow customers to choose design-shoe combinations, Amy began gathering information and developing estimates about her planned Web activity. Using her digital camera, she took several hundred pictures of shoes, designs, and shoe-design combinations. She then hired a local Web designer to create sample pages for the website, including catalog pages that contained the digital images. She also created a number of videos showing the customized sneakers in action.

When the Web designer had completed a prototype of the site, Amy worked with the designer to calculate page sizes (including the images). The average page size was 1 MB. She also calculated the average size of a video to be 800 MB. Amy and her employees then navigated the prototype site several hundred

times to develop an estimate of how many pages an average visitor would download and how many videos they would watch. They concluded that an average site visitor would visit 23 pages and watch one video during each visit. Amy worked with the Web designer to develop estimates of the activity they expect

to occur on the website during its first two years of operation. These estimates include:

The database of Web page information (including the images and the videos) will require about 1 TB of disk space.

The database management software itself will require about 500 MB of disk space.

BUS 615 Random Walk Shoes eBusiness Essay

The shopping cart software will require about 300 MB of disk space.

About 8000 customers will visit the site during the first month, and site traffic will grow about 20 percent each month during the first two years.

The site should accommodate a peak traffic load of 1000 visitors at one time.

BUS 615 Random Walk Shoes eBusiness Essay

Amy wants to include features on the site that are similar to those found on competing sites (a list of links to businesses that sell customized shoes on the Web is included in the Web Links for your reference). Amy wants the site to provide a good experience for visitors. If the site is successful, it will generate sufficient revenue to allow an upgrade after two years. However, she does not want to spend more money than is necessary to get the site up and keep it running for the next two years.

Your assignment this week is to review the content in this week’s reading and create a report that will help Amy to determine the features and capacities (RAM, disk storage, processor speed) that should include in the Web server computer she will need for her site. Be sure to include some dialog regarding

electronic commerce software and any other software recommendations that you deem beneficial to Amy’s operation. Additionally, consider the advantages and disadvantages of using open-source Web server software (such as Apache Web Server) on the new computer, and summarize your purchase

recommendations. You may also include information from vendors’ sites (such as Dell, HP Servers, or Oracle Enterprise Servers) as an appendix to your report.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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