Temple Journey Mapping Case Study Essay Solution

Temple Journey Mapping Case Study Essay

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Temple Journey Mapping Case Study Essay

Mapping experiences is often the best way to organize qualitative data you gathered through Discovery Interviews, Focus Groups, Empathy Mapping, etc. Consider that as well as the great foundation you have developed in Modules 1 – 2 Design Thinking as you address this week’s post.

You are a business analyst working for Stitch Fix (Links to an external site.) – your Director of Strategy asked you to develop a customer journey map of current Stitch Fix customers who are single women, between 25-35 and have an annual income of $70,000-$120,000 USD. You remind her that in order to do an accurate journey map, you have to do some data gathering. She agrees to interviews.

Temple Journey Mapping Case Study Essay

For your primary post, knowing that the questions are the qualitative data to build a (current state) customer journey map, how will you structure your data gathering? What types of questions will you ask? How will you tailor the questions to ensure you are collecting the right data to complete the journey map? Consider the map to begin at Awareness and continue through Loyalty/Advocacy.

Temple Journey Mapping Case Study Essay

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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