BUS 101 Orange Coast Adidas Social Media Audit

BUS 101 Orange Coast Adidas Social Media Audit

Table of Contents

Order ID# 45178248544XXTG457	Plagiarism Level: 0-0.5%	Writer Classification: PhD competent
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Sources: 4-6	Course Level: Masters/University College	Guarantee Status: 96-99%

Instructions

BUS 101 Orange Coast Adidas Social Media Audit

Identify a business or brand (your own or an existing business) and follow instructions below using the following attached file – >

1 – Slide 1 – Conduct a Self-Audit

Select 2 social media platforms (noted in first attached slide) and answer questions associated with selected platforms for the business you identified.

2 – Slide 2 – Competitor Analysis

BUS 101 Orange Coast Adidas Social Media Audit

Select a competitor business (a competitor to the business you identified above) and review categories in second slide (also noted below). Gather information related to categories noted from the competitor business and answer questions below.

Include information from the competitor you selected from the categories highlighted below (Noted in second slide)

Site/Competitor (Business)/Link to Profile/Profile Name or Image/# of Friends or Followers/Date of Last Activity/Frequency of Posts/# of Sponsored Posts/Notes on Likes, Comments, Shares/#Followers/Amount of Engagement/# of Influencers/# of Mentions/Branded Content/Calls to Action/Branded Content/Followers/Blog or Owned Channel/Content Type Notes

Questions for competitor analysis.

 What type of posts does the competitor make?

 Who are their fans and followers? How do fans and followers respond to the brand’s social activity?

What are the differences you noticed between the two businesses?

BUS 101 Orange Coast Adidas Social Media Audit

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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