Orange Coast Social Media Content Plan

Orange Coast Social Media Content Plan

Table of Contents

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Instructions

Orange Coast Social Media Content Plan

Select a business (your own business or an existing business) and create a brief social media content plan. Select two channels or social media platforms and complete the categories in the last slide in the attached file. Chapter 5 Discussion File

Social Media Marketing – Channel Plan

This channel plan will be based on Postmark’s social media platforms. The two platforms I will be monitoring will be Instagram and TikTok.

Instagram

Channel

Orange Coast Social Media Content Plan

Tactic: Create a following, interact with customers, increase flow to website, and increase brand awareness

Demographic: Appeal to users that love shopping for new clothes, fashion, and selling clothes.

Benefit: Encourages users to buy and sell clothes.

Editorial Plan

Featured Topics: Clothes, Shipping, How to Videos

When/Ideal Velocity: 1 video or 1 photo every day along with 1-2 stories each day to remind them to use our site to buy and sell clothes.

Theme: Shipping Photo, Clothes, Meet the Posher…

Content- Type: Photographs and Videos

Tone/Rules of Engagement: Friendly, fun, and features real people that use the site.

Measurement

Orange Coast Social Media Content Plan

Calls to Action: “clink the link in bio to shop” or “clink link in bio to start selling now”

Engagement Indicators: Likes, Comments, New followers, Shares, and Tags.

TikTok

Channel

Tactic: Create a following, interact with customers, increase flow to website, and increase brand awareness

Demographic: Appeal to users that love shopping for new clothes, fashion, and selling clothes.

Benefit:  Encourages users to buy and sell clothes.

Editorial Plan

Featured Topics: Try on hauls, what’s trending on their site, how to sell videos

When/Ideal Velocity: 1 video per week

Theme: Video after video. Showing hauls, what’s trending, and how to videos on selling through their site

Content-Type: Videos

Tone/Rules of Engagement: Friendly, Informational, Real people

Measurement

Calls to Action: “Visit our Instagram” or “Visit our website now”

Engagement Indicators: New followers, likes, comments, and shares.

Orange Coast Social Media Content Plan

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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