Kean TD Canada Trust Case Study Essay Paper

Kean TD Canada Trust Case Study Essay Paper

Table of Contents

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Instructions

Kean TD Canada Trust Case Study Essay Paper

Review the case, TD Canada Trust (A)
After reviewing the case, prepare responses to the following questions:

From a customer perspective – how could TD Canada reduce the general hostility toward mergers as a preemptive move?

Kean TD Canada Trust Case Study Essay Paper

TD Canada made a promise that their customers would experience unparalleled levels of customer service. Is this necessary? What level of service is adequate, what level is desired, what level is too much from a profit perspective and how would you know and acquire this information?

Was the “Banking can be this comfortable” with the green chair – a campaign that would project, and run? What alternatives – given the attitudes about mergers, etc. – would you suggest that might have been a better approach?

After a big merger when customers are uneasy and don’t know what to expect (given just a one-year promise on costs and service) and given that you know employee satisfaction is linked to customer satisfaction – what type of incentive program(s) would you suggest? This should not be based solely on CSI data.

Kean TD Canada Trust Case Study Essay Paper

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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