Clayton State Digital Marketing Plan Discussion Solution

Clayton State Digital Marketing Plan Discussion

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Instructions

Clayton State Digital Marketing Plan Discussion

Digital Marketing Plan: Part I

In application of the concepts learned in this course, you will compile a digital marketing plan. As a reminder, a digital marketing plan is a document that shares the details for all of the planning for digital marketing campaigns and actions. You will take on the role of an entrepreneur of a new business startup of your choice. You will compile the first half of the plan here in Unit VI and the second half of the plan in Unit VIII.

For this assignment, your digital marketing plan should include the elements listed below.

Company Overview

Discuss your company’s business model, and relate it to the 7 Ps.

Discuss attraction, conversion, and brand loyalty in terms of your company’s digital marketing strategies.

Clayton State Digital Marketing Plan Discussion

Target Market Identification

Identify the company’s target market and their characteristics.

Situation and Competitive Analysis

Compile a SWOT (strengths, weaknesses, opportunities, and threats) analysis for a real company that would be a competitor of yours. Include a minimum of three points in each area.

Relate the SWOT analysis to the company’s marketing actions.

Tracking Measures

Determine ways to track your company’s key performance indicators (KPIs).

Discuss the value in tracking KPIs.

This assignment should be a minimum of four pages in length, not counting the title page and references page. Use headings in your plan (feel free to use the headings provided above). Adhere to APA Style when creating citations and references for this assignment. Include a minimum of two academically credible references

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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