Canada West Business Plan Robo taxi Business Question
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Canada West Business Plan Robo taxi Business Question
Bill Gates predicts that AI driven autonomous driving or self-driving is a revolutionary technology to change people lives how to commute and live. (https://www.fastcompany.com/90378431/bill-gates-why-bet-ais-future-on-self-driving-cars). In February 2022, A General Motor (GM) backed startup – Cruise opens driverless Rob taxi service to San
Francisco public after obtaining permits of operating five Robot axis in certain part of the city (https://www.therobotreport.com/cruise-opens-driverless-robotaxi-service-sf-public/).
Canada West Business Plan Robo taxi Business Question
Most recently, Waymo, a Google company, begins charging rides for Rob taxi services in San Francisco city as well (https://techcrunch.com/2022/02/28/waymo-to-begin-charging-forrob taxi-rides-in-San-Francisco/). After taking this great BUSI645 E-Commerce course, you immediately identify such an e-commence opportunity and plan to start up
similar Rob taxi adventure in Vancouver city here. Since you are a frequent rider of Uber car services based on the Uber Mobile App, you feel very excited about this great E-Commerce opportunity to start up such driverless Uber-alike Robo taxi services to further save labor costs of drivers and full automation of the taxi services in Vancouver. Your
Tasks: Assume that you are planning to start up such a Rob taxi business in Vancouver city here. Please read the above San Francisco Robo taxi situation and write up a brief Rob taxi E-Commerce business plan like your team project to address the following 6 Rob taxi E-Commerce business planning questions with equal grading weight (17% x 6 = 102%):
Canada West Business Plan Robo taxi Business Question
- Please describe your Products & Services concept and Value Proposition Canvas (Gain Creators & Pain Relivers). What are your Business Models? What are your Revenue Models (how to charge your customers for revenue realization)?
- What are your Competitive Advantages for such an innovative Rob taxi services in Vancouver? Please do a brief analysis using both SOWT and Porter Five Force Model first.
- How do your build E-commerce Online Presence: Web vs. Mobile, Offline vs. Online, who will develop and how to run such applications (by Inhouse vs. Outsourcing)? Any innovative ideas to beat Uber mobile app in both drivers and users? You may refer to Uber car service applications (https://www.uber.com/ca/en/ride/ride-options/) here.
- Any E-Commerce Security Concerns for the automatic Rob taxi services such as Cybercrimes which may put risks in your startup? Please discuss at least 5 cybersecurity threats which you might face. What is the E-Commence Payment System which you are planning to use?
Canada West Business Plan Robo taxi Business Question
- How to acquire your customers? Please consider multichannel marketing and advertising plan, including Social, Mobile, Local marketing, and advertising. What are your Pricing strategies? Are you considering using Marketing Analytics tools like Google Analytics and Python Data Analytics (AI) as we discussed in class to acquire and retain your customers? How?
- How do you compare this E-Commerce business plan with your team project’s? Please indicate your team # and summarize your team project key learnings, and then point out Similarities vs. Differences and special consideration for this Rob taxi business plan i.e., to obtain Vancouver city permit.
RUBRIC
Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Canada West Business Plan Robo taxi Business Question