TMA Business Essay Assignment Project Solution

TMA Business Essay Assignment Project

Table of Contents

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Instructions

TMA Business Essay Assignment Project

Introduction

This TMA has one question with three parts. You should answer them all. The questions in this assignment are all about different aspects of the process of exploring a complex situation: drawing different kinds of maps of it, recognizing how complex it is, identifying the different perspectives it can be viewed from, and stepping back to reflect on this whole process of exploration to see the strengths and weaknesses of the approach you have adopted, and how you might do it better.

Question 01 (100 % marks)

TMA Business Essay Assignment Project

Read through the attached case study “Staying Ahead in a Competitive Environment A McDonald’s Restaurants”. As you read through the case, and based on what you learned in SYS210: Business Driven Technology, tackle the following questions and attempt to answer them using an essay format of no more than 1200 words:

A-Describe the information age and the differences among data, information, business intelligence, and knowledge. (350 words, 30 % marks)

B-Explain system thinking and how management information system (MIS) solves issues with information silos MC Donald’s entire worldwide organization? (400 words, 30 % marks)

C-Explain how MIS enabling business communications at MC Donald, s? (350 words, 30 % marks)

D-Reflect on the experiences of working on your TMA, and assess how it has developed your understanding of the course concept (100 words, 10 % marks). 

General Mark’s deductions of 20% as follows

TMA Business Essay Assignment Project

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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TMA Business Essay Assignment Project

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