hospitality-oriented company that was established before 1970

hospitality-oriented company that was established before 1970

Table of Contents

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Instructions

hospitality-oriented company that was established before 1970

300 words

explore how different companies have survived over the years, decade to decade, generation to generation.

hospitality-oriented company that was established before 1970

Choose a hospitality oriented company that was established before 1970 and is still doing business today.Use the name of your company in the title.

Provide a write-up of how that company has survived in regard to how they have marketed their products and brand to engage the evolving customer. How has the brand/concept changed since the 1970s? What microenvironment and macroenvironment forces influenced changes? How will the company change in the next decade, affected by any new forces operating in the environment? As a part of your write-up, discuss how the company can be proactive rather than reactive when responding to environmental trends.

• If you can, provide examples of their marketing that reflect the time of the marketing. For example, you might link to a 1980’s commercial for Hilton and compare it to a commercial that aired this week.

hospitality-oriented company that was established before 1970

Companies are “first come, first serve”. Companies may only be used by one student. You may “bookmark” your company at the start of the week, but any bookmarked companies are fair game after Wednesday, meaning if you claim a concept, but fail to post before Thursday, that concept can be claimed by a classmate.

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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