Engineering Evaluation of eBay Usability Nielsen Heuristic Solution

Engineering Evaluation of eBay Usability Nielsen Heuristic

Table of Contents

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Instructions

Engineering Evaluation of eBay Usability Nielsen Heuristic

Select a portion of the Website that you have been assigned that you are interested in.

Students who have last names beginning with:

Engineering Evaluation of eBay Usability Nielsen Heuristic

S-Z, Review Ebay.com

You are to perform a heuristic evaluation of that Website or product. You are required to use Nielsen’s 10 heuristics for this assignment, available online

at: http://www.useit.com/papers/heuristic/heuristic_list.html

or at https://www.nngroup.com/articles/ten-usability-heuristics/

Engineering Evaluation of eBay Usability Nielsen Heuristic

To guide you in your complete analysis of the usability analysis, you are required to identify at least one scenario that reflects how a user is likely to use your Website or product in real-life. Try and replicate the user experience as part of the study heuristic evaluation.

This can be very general — if you were evaluating a hotel or airline website, for example, you might think about someone trying to cash in all their frequent “traveler” points, or someone trying to trade in their points as part of a transaction. Your goal here is to develop a basic scenario that will guide your heuristic evaluation.

Using the scenario, you will then systematically evaluate the interface – screen by screen on a transactional basis of your chosen site or product, checking to see which interface elements you encounter (if any) result in problematic experiences. Once you experience challenging experiences, you will document these areas and identify ways in which these areas can be improved potentially in order to avoid violating any of Nielsen’s heuristics.

Engineering Evaluation of eBay Usability Nielsen Heuristic

Note: You should work from your scenario, and not work from the heuristics (i.e., don’t take each heuristic one at a time, looking for heuristic violations on the site).

Your paper should be 4-6 pages in length. You must cite all sources using APA format. It is strongly encouraged you integrate at least 2-3 screenshots of your user experience to include the outputs of your study. When responding, make sure to answer each of these questions:

Identify the website or product you have been assigned (including a screenshot), and briefly describe the reason you selected the section of the Website evaluated.

Describe the scenario you used to focus your evaluation, and explain how you approached the site/product with respect to the usability heuristics.

Provide a detailed analysis of the usability flaws you found for this site, along with a) the heuristics each flaw violates, and b) an explanation of why this flaw violates those heuristics.

Discuss some possible design recommendations that could improve the site, explaining how each recommended change would address the usability flaws you identified above.

Engineering Evaluation of eBay Usability Nielsen Heuristic

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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