company competitive advantage or suffering competitive disadvantage

company competitive advantage or suffering competitive disadvantage

Table of Contents

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Instructions

company competitive advantage or suffering competitive disadvantage

Performance Analysis (some of these will require external research)

Financial Performance: Select two performance measures/ratios.  Then, in separate graphs, plot the performance measure over a five-year period comparing the measure against those of the company’s top 2 competitors and the industry average.  In a short paragraph, discuss whether the company is enjoying competitive advantage or suffering competitive disadvantage.

company competitive advantage or suffering competitive disadvantage

Now discuss the company’s primary stakeholder performance (i.e., investors, customers, and employees):

Investor Performance: In a single graph, plot the company’s stock price against the stock prices of its top two competitors and the S&P 500 index.  Make note of any stock splits, stock buybacks, etc.  Then, in one table, summarize the stock analysts’ buy/sell recommendations of stock analysts (see Yahoo! Finance).  Compare this information to the company’s top two competitors.  Finally, in a short paragraph, summarize the information and assess the company’s investor performance.  To what extent is the company meeting investor expectations?

company competitive advantage or suffering competitive disadvantage

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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