Identifying Consumer Trends Essay Assignment Solution

Identifying Consumer Trends Essay Assignment

Table of Contents

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Instructions

Identifying Consumer Trends Essay Assignment

Many companies conduct research on an ongoing basis to gather consumer data and identify consumer trends. An example of an organization that does this is the Pew Research Center. The Pew Research Center conducts research on social trends, politics, media, the news, global trends, and a variety of other topics.

Do the following:

Identifying Consumer Trends Essay Assignment

1. Go to the Pew Research Center website at organd find an article that interests you. Include a link to the article in your summary.
2. Summarize the trends and consumer insights discussed in the article.
3. Discuss how a company might capitalize on the trend and insights discussed in the article.
4. Your post should be approximately 400 words or more.

Identifying Consumer Trends Essay Assignment

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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